Global Trademark Counsel

Your Brand Crosses Borders. Your Protection Should Too.

Selling beyond U.S. borders? We coordinate global filings through the Madrid Protocol and country-specific applications to protect your brand worldwide.

Protection Where You Sell

A U.S. Registration Stops at the U.S. Border

130+
Members of the Madrid Protocol system
One Filing
Madrid can reach many countries at once
Territorial
Trademark rights are country by country

Sources: World Intellectual Property Organization; Madrid Protocol.

Trademark rights are territorial, so a U.S. registration protects you only in the United States. To protect your brand abroad, you register in each market, either through the Madrid Protocol, which can reach many member countries from one filing, or through direct country applications.

Selling Globally Means Protecting Globally.

Trademark protection is territorial. Your U.S. registration, however strong, does nothing to stop a copycat in Europe, Asia, or anywhere else you do business. If you sell across borders, your protection has to cross them too.

There are two main paths. The Madrid Protocol lets you seek protection in many member countries through a single international application, which is efficient for multi-market brands. Direct national filings cover countries outside that system or where a tailored approach is better.

We build and coordinate your international filing strategy, choosing the right mix of Madrid and country-specific applications and working with a vetted global network, so your brand is protected in the markets that matter to you.

Schedule a Consultation

Where We Come In

  • You sell or plan to sell outside the U.S.
  • You manufacture or source goods abroad
  • You want to protect your brand in key markets
  • You found a copycat using your name overseas
  • You are expanding into new countries
  • You want an efficient multi-country filing strategy
What We Handle

International Matters We Handle

A coordinated global strategy built around where you do business.

Madrid Protocol Filings

Reach many member countries from one application.

Country-Specific Filings

Direct national filings where they fit better.

Global Strategy

Choose the right markets and the right path.

Foreign Counsel Coordination

Manage a vetted network across borders.

Priority Claims

Use your filing date to protect early.

Portfolio Management

Keep international marks organized and current.

Why Brands Choose Us

We Cross Borders

Protection in the markets where you actually sell.

We Use Madrid Well

One application can reach many member countries.

We Coordinate Globally

A vetted network handles country-level work.

We Keep It Efficient

Boutique attention without big-firm overhead.

What to Expect

How Working With Us Begins

1

Consultation

Tell us about your brand, your goals, and your risks. We assess your assets and where you are exposed.

2

Map the Strategy

We build a tailored protection and monetization plan, your roadmap for making IP work for the business.

3

File & Fortify

We register, draft, and put the protections in place, building a portfolio that holds up and stays useful.

4

Defend & Grow

We monitor, enforce, and license, turning protected IP into a durable, revenue-producing asset.

Anthony I. Shin, Esq., founder of Shin Law Office
Attorney Insight

“The hard lesson for growing brands is that a U.S. trademark is a U.S. trademark, and nothing more. I have seen companies expand into a new country only to find someone already registered their name there, sometimes a competitor, sometimes an opportunist who saw them coming. Trademark rights are territorial, so you have to plant your flag in each market you care about. The Madrid Protocol makes that far more efficient than it used to be, and we coordinate the strategy so your protection grows with your footprint instead of trailing behind it.”

Anthony I. Shin, Esq.
Founder, Shin Law Office
Common Questions

Answers Before You Call

Does my U.S. trademark protect me abroad?
No. Trademark rights are territorial, so a U.S. registration only protects you in the United States. To protect your brand in other countries, you must register there.
What is the Madrid Protocol?
It is an international system that lets you seek trademark protection in many member countries through a single application, which is efficient for brands selling in multiple markets.
Should I use Madrid or file directly?
It depends on your target countries and goals. Some markets are best reached through Madrid, others through direct national filings. We build the mix that fits your business.
When should I file internationally?
Ideally before or as you enter a market, since rights are often awarded to early filers. Waiting risks someone else registering your mark in that country first.
What if someone already registered my mark abroad?
Options vary by country and situation. We assess whether the mark can be challenged or recovered and coordinate with local counsel where needed.
How do you handle country-level requirements?
We coordinate a vetted global network of foreign counsel to meet each country’s rules, while managing the overall strategy for you from here.

Protect Your Brand in Every Market You Sell

A U.S. registration stops at the border. We build an international strategy that protects your brand worldwide. Schedule a consultation.

Prefer to talk now? Reach Anthony I. Shin, Esq. at 571-445-6565.

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Copyright © 2025 Shin Law Office, PLC. All rights reserved.

Reproduction of any content on this site is prohibited except for individual, non-commercial, informational use. This limited permission does not allow modification, distribution, or incorporation of any content into other works or publications in any medium. You may not reproduce or distribute content from this site to any third party.