By Anthony I. Shin, Esq. | Trademark & Intellectual Property | Shin Law Office
Trademark Infringement on Social Media | Northern Virginia Business Attorney
Your brand isn’t just in your storefront; it’s in your #hashtags, profile names, product photos, and every post you publish.
In Northern Virginia, where digital presence can make or break your business, protecting your trademarks on social media is no longer optional. It’s essential.
What Does Trademark Infringement Look Like Online?
It’s not always as apparent as someone copying your logo.
Trademark infringement on platforms like Instagram, TikTok, Facebook, or LinkedIn can include:
- Impersonating your business name or username with AI
- Using your trademarked name to sell competing products
- Hijacking branded hashtags
- Copying your product photos and passing them off as their own
- Running fake pages or profiles that confuse customers
Even unintentional use can damage your reputation or dilute your brand.
What Should You Do First?
If you find someone using your trademark, take screenshots and gather proof.
Don’t engage publicly; this can backfire.
Instead, contact an attorney.
At Shin Law Office, we draft clear, strategic cease-and-desist letters and utilize platform-specific takedown procedures to remove infringing content promptly.
We will pursue takedowns on Facebook, Instagram, TikTok, YouTube, Amazon, and more.
Do You Need a Registered Trademark?
It helps greatly.
You can enforce common law rights, but a registered trademark with the USPTO gives you more substantial legal leverage and quicker results in takedown requests.
If you don’t have one, we can help you register and start protecting your brand today.
Stay Proactive, Not Reactive
Social media moves fast.
Monitoring your brand should be part of your IP strategy.
Whether you’re a tech startup in Reston or a retailer in Leesburg, if you’re building a brand online, you need legal protection offline.
Let’s defend your brand before someone else profits from it.
Schedule a confidential consultation today.
Anthony I. Shin, Esq. | Principal Attorney | Shin Law Office